Watch this fantastic interview from CNN. Note that the ability to specify the frequency of catalog mailings is a feature that we are working on but is not available yet.
What a tremendous service! I happened across this website while reading an article and saw a link on the margin of the webpage. Immediately started dropping catalogues! Great Idea!!
I just signed up and entered 2 catalogs I don't need sent to me. It was easy. I'm sure I'll be entering some more. A lot of catalogs come this time of year before Christmas.
So, what does Catalog Choice do?
Catalog Choice (www.catalogchoice.org) is facilitating attempts to unsubscribe. The site was developed by three nonprofit environmental groups — the National Wildlife Federation, the Natural Resources Defense Council and the Ecology Center — to relay requests en masse to specific retailers. Since it was introduced last Wednesday, more than 20,000 people have registered.
Retailers have thus far supported efforts to target consumers more effectively, but not legislation to enact do-not-mail lists (which would operate similarly to do-not-call lists). The Direct Marketing Association, a trade group that advocates direct mail as an effective form of retail advertising, offers its own “mail preference service,” although it requires a $1 payment by credit card to register online. Several other sites charge $15 to $41 for services that stop junk mail and catalogs.
Catalog Choice, which does not charge a fee, helps retailers “to maintain a ‘clean’ list so that they are not mailing to people who don’t want their catalogs,” said Kate Sinding, a senior lawyer for the Natural Resources Defense Council.
There have been some surprises: The most requests have come from people who wish to stop receiving the catalogs of L. L. Bean, a company built on an image of embracing the great outdoors.
